Citizens For Sturgis Races

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Paid For By AFT Events, LLC

 
  • Why A Race? Increase Sales for downtown Sturgis businesses.
    • Thousands of AFT fans expected to attend on Sunday
    • Sturgis businesses to remain open and accessible by fans
    • Multiple land leases for track and new manufacturer demos
    • Driving millions in sales directly into downtown businesses
  • Why A Race? Increase Sales for downtown Sturgis businesses.
    • Rally Visitor Avg Daily Spend:                            $174.94 per day
    • Motorsports Fans Spend More:                        Up to 3.6x the typical traveler
    • Attendance at AFT Events:                                 5,000 – 10,000
    • Sunday Sales for Downtown Businesses: $1MM to $6MM
  • Why A Race? Introduce downtown Sturgis to America.
    • FOX broadcast confirmed: Saturday, August 17 at 2:00 p.m. ET (11:00 a.m. PT)
    • Coverage to feature downtown businesses and civic groups
    • Introducing the City of Sturgis to millions of FOX viewers
    • Attracting a new demographic to visit downtown Sturgis
    • Major promotional opportunity for upcoming 85 Sturgis Rally
  • Why A Race? Increase sponsorship revenue for downtown Sturgis.
    • FOX broadcast exposure dramatically increases the value of sponsorships
    • The launch of AFT Adventure Bike class has drawn in major industry support
    • Six new motorcycle manufacturers to begin activating downtown
  • Why A Race? Increase engagement with downtown Sturgis community.
    • AMA Pro will invest in local businesses and hire local workers for race-related jobs
    • AMA Pro is excited to engage and maintain year-round support with the Sturgis business community
    • AFT sponsors are excited to support local civic groups with financial pledges and product donations